The world's local bankIn China, HSBC is working with WWF and others to breathe new life into the Yangtze river as part of the Investing in Nature programme. While HSBC has worked on many environment projects, the Yangtze programme was inaugurated as part of Investing in Nature.
The partnership includes many levels of the Chinese government, all aiming to bring about positive changes in the Yangtze river area. The Yangtze is Asia's longest river, flowing from the Tibetan Plateau to the East China Sea and covering an area of 1.9 million square kilometres (730,000 square miles), roughly the same size as the land mass of Indonesia. The Yangtze Programme was established by WWF and HSBC in April 2005 and is responsible for developing a vision to manage the uses of the Yangtze river in a sustainable manner. The programme focuses on three key areas – drinking water, flood mitigation and protection of ecologically vulnerable areas. These areas directly impact on the well-being of the 400 million people living in the basin, and on the ecology and long-term prosperity of the basin itself.
Below are some specific projects within the Yangtze Programme that have already made a positive difference to the Yangtze river area.
Honghu Lake: Honghu Lake is one of the pilot projects of the Yangtze Programme and won the Living Lakes Best Conservation Practice Award.
As part of the programme, a 400 hectare (1,000 acre) pilot project has been set up on Honghu Lake, a designated nature reserve in Hubei Province, central China. Lakes like Honghu have suffered severe water quality problems over the years due to the construction of flood gates, which have restricted the natural flow of water from the Yangtze river and caused a build-up of pollutants. WWF has worked in partnership with the local community and local government to remove these gates and to help the fishermen learn to work in a sustainable manner. In addition to the flood gates, fishermen also used to mark out their own fishing areas with fishing poles and nets, which contributed to causing the once plentiful fish supply to disappear.Lake Zhangdu: This is another pilot project that shows the changes that can happen when experts, local government and citizens work together.
Lin Chunming and his fellow fishermen used to pour chemical fertilizer into the lake in order to help the fish grow bigger; however, this polluted the water until fish could no longer survive. Experts from the Yangtze Programme worked with Lin and his colleagues to help them reduce the pollution in the lake by using eco-friendly fertilizer. They also taught the fishermen how to plant edible bamboo to augment their income. In just two years, fishery income doubled and farming income quadrupled. The water quality in Zhangdu Lake improved and fish production increased by 17%; nine fish species have also returned to the lake. While the farmers are pleased by the economic results of these environmental initiatives, they also now realise the importance of taking care of the environment for its own sake as well as the fact that it increases the quality of life in their small village. Baiji Dolphin and David's Deer: How the Yangtze Programme is addressing the conservation issues caused by environmental pollution.

Wetland Ambassador Action Programme: A joint educational initiative between WWF China, the State Forestry Administration and China Youth Daily for university students.
The Wetland Ambassador Action (WAA) programme was funded as part of the WWF-HSBC Yangtze Programme to enhance university students’ knowledge on environmental protection and to allow them to share this knowledge and spread a message of sustainable development and wise use of wetlands to the wider community.
WAA was launched in 2001 by WWF China, the State Forestry Administration and China Youth Daily and HSBC has supported it since 2003. Initially located in the Yangtze river basin, it has been expanded to the Yellow, Hei Longjiang, Lan Cangjiang and Zhujiang river basins.
University students can apply to the programme with a wetland-related community initiative that they would like to conduct. Funds are supplied by HSBC and over 1,500 students and teachers have conducted programmes since 2001, reaching millions of people in 20 provinces.

An example of one community project
HSBC began working with WWF in Hong Kong in 1988 and has so far contributed nearly US$8 million towards wetland and marine conservation initiatives. HSBC's commitment has taken various forms, including providing an honorary treasurer to WWF Hong Kong.
HSBC Wetland Management Training Programme: In 1999, HSBC committed support to WWF's wetland management training programme, now called the HSBC Wetland Management Training Programme.
The initial two year project developed into a long-term relationship which is still ongoing; HSBC has extended its support to the programme until 2009. Over 100 training courses have been run, attended by more than 1,600 wetland management and government officials from Hong Kong and mainland China as well as Taiwan, Thailand, Japan, and other surrounding countries. The programme has grown in popularity and has led to cooperation between wetland centres.
Classification of wetlands and their characteristics;
The training programme was extended in 2000 to enable small-scale education and conservation projects to take place at the reserves themselves. Small grants are available for these projects and between 2000 and 2003, 18 projects were approved and carried out.Zhangjiang Estuary National Nature Reserve: In 2005 HSBC committed almost US$130,000 to support a WWF pilot project on conservation and wise use of the Zhangjiang Estuary National Nature Reserve.
The project was launched with a distribution of over 5,000 nature-themed calendars and a visit by 30 HSBC staff members to the reserve. The project aimed to provide staff training and allow for data collection at the reserve as well as to promote the economic value of the wetlands and sustainable development in general. After reviewing the success of this pilot project, HSBC has made a further five-year commitment to expand this programme.
South China Wetlands Project: Following the success of the WWF Zhangjiang Estuary National Nature Reserve pilot project, HSBC has committed US$1.4 million over five years to expand the project to other wetlands.
The two areas involved are the Guangdong Haifeng Gongping Daihu Provincial Nature Reserve (Haifeng Nature Reserve) and the Zhangjiang Estuary National Mangrove Nature Reserve in Fujian Province. These two wetland areas were chosen as they provide important stopovers on the migratory paths of over 50 million waterbirds from over 250 different populations. The Zhangjian National Mangrove Nature Reserve project will be launched at a later date.
Demonstrating wise use of wetlands through co-management with local fishermen;
Fisherman casting a net from a bamboo raft on the Yangtze River
Guandu Nature Park in Taipei County, Taiwan, consists of a mosaic of freshwater and brackish ponds, mudflats, marsh, rice paddies and woodland.
HSBC has supported environmental conservation and education in Singapore since 1989 under the Care-For-Nature programme.
HSBC is working in partnership with The Jakarta Old Town Kotaku Foundation to help improve, restore and conserve Jakarta old town.
HSBC is supporting marine research in Bermuda as part of its environmental initiatives.
Wetland Link International supports best practice, communication and education among global wetland centres.
A specific project which has saved HSBC money and environmental resources.
Investing in Nature was a five-year, US$50 million eco-partnership between HSBC and environmental groups.
HSBC in Australia partnered with the Botanic Gardens Trust to establish the Towards Sustainable Horticulture (TSH) programme in 2003.
In China, HSBC is working with WWF and others to breathe new life into the Yangtze river as part of the Investing in Nature programme.