Case Studies

HSBC in Singapore launched a long-term environmental conservation and education programme in 1989, called Care-for-Nature. The project aims to help conserve and protect living resources in the environment and generate awareness among the Singapore public, encouraging them to do the same.

A variety of government bodies and non-governmental organisations have partnered with HBSC since 1989 and around 1,000 of HSBC's staff have volunteered their time and effort to support the programme.

The Care-for-Nature trust fund was established in 1991 and many projects have been helped. These include:

• 1991: a Care-for-Nature stamp series, aimed at raising the profile of nature, with sale proceeds going to the Care-for-Nature trust fund;
• 1993: adoption of the MacRitchie nature trail to create an educational path for nature lovers;
• 1996: launch of the Hardy Driftwood environmental programme, an animated education programme helping to influence school children to act more responsibly towards the environment;
• 1997: the nationwide seashore life programme is launched, to provide basic education on the ecology of the seashore and highlight the adverse impact of pollution on marine life;
• 1997: the Sungei Buloh education fund is established to help the wetland reserve ensure continuity of its education programmes;
• 1998: the HSBC/National Youth Achievement Award 'Youth Environmental Awards' are launched, for young Singaporeans who have made an outstanding contribution or achievement in environmental conservation and education;
• 2001: creation of the young naturalists programme to engage the interest and involvement of school children in the environment through hands-on education and conservation activities;
• 2001: adoption of Bukit Batok Nature Park by HSBC staff volunteers;
• 2002: launch of Heritage Trees scheme to identify trees of historical and ecological importance and ensure their long-term conservation and protection;
• 2002: introduction of HSBC Green Volunteers, to train staff interested in volunteering for nature conservation and education programmes;
• 2004: start of a three-year conservation and reforestation project in the coastal forest area of Tanjong Chek Jawa, involving HSBC Green Volunteers;
• 2004: launch of the HSBC Tree Top Walk to support a number of community conservation, education and outreach programmes and activities for this nature trail;
• 2005: launch of Living Business Programme, designed to help small and medium enterprises in Singapore to grow and succeed by implementing socially and environmentally responsible business practices.

Care-for-nature in Singapore