WWF

History

WWF has been working with local people and international organisations to create harmony between humans and nature since 1961. While best known for their work on species conservation they also tackle the relationship between humans and nature, encouraging sustainable development and helping communities to reduce their impact on the planet.

Within the climate change sector, they focus on:

• Emission reductions – encouraging industrialised countries to reduce their current levels of CO₂ emissions;
• Business action – forming progressive partnerships with businesses and industries to identify ways to reduce their emissions and become leaders in their sector;
• Developing world – finding solutions to reduce greenhouse gas emissions while still pursuing local development goals;
• Communities and nature – working with communities to protect and restore conservation areas and adapt to a changing climate.

To read more about WWF, click here.

WWF and the HSBC Climate Partnership

There is a vital link between business and the environment – the health of the natural world influences the well-being of the economy and the activities of business affect the vitality of the natural world. WWF has already partnered HSBC in its five-year Investing in Nature programme. Working with the HSBC Climate Partnership, WWF can continue to raise awareness of this link while supporting viable, environmentally-friendly business practices.

The wider partnership will support WWF in its work on climate change across the world, focusing on river restoration, community education and engagement, business and government involvement, and conservation projects.

Project Outlines

• India – sustainable water resource management in the Ganges river basin focusing on biodiversity and human livelihoods, sustainable water usage by industry and sustainable energy usage in local cities.
• The Thames and London – increasing the area's resilience to the impact of climate change. Assessing the current state of the river and promoting national and local environmentally-friendly policies, increasing the capacity of local people to take action, supporting model projects and building a foundation for a 50-year 'Sustainable London' programme which will focus on integrating water management with other sectors such as transport and food.
• China – following on from the first phase of the Yangtze Programme the second phase will aim to reduce the impacts of climate change on local people and the central and lower Yangtze on which they depend. WWF will work with government and key industrial sectors to decrease CO₂ emissions and work towards a low-carbon economy.
• Brazil – protecting nature and people from the effects of climate change by focusing on the Amazon and deforestation, sustainable agriculture, sustainable energy and campaigns for individual and corporate action.